New England Seafood approached us in June 2015 when they were struggling to recruit three graduates for their scheme starting end of September 2015.
Our solution was to create a dedicated microsite for graduates which would showcase their culture and their care for the environment and why New England Seafood is a great place to work. The three page microsite was designed with a simple layout, on brand colour scheme and bold use of imagery. All the information was only ever two or less clicks away. As well as the microsite, we also researched and purchased targeted media packages with the best graduate media boards. These job boards would target the most suitable candidates and direct them to the newly launched microsite for more information and to apply.
Since launching the site and both graduate media packages, there was a huge influx in CV’s. In just over one week – New England Seafood received more than 100 CV’s to fill just three positions.