Client has an established SEO and PPC campaign but the results were not improving. Their previous service provider had not been able to show an improvement in traffic, leads or candidate CVs over a number of months.
A full audit of H&Gs SEO and PPC strategy revealed that there was the PPC campaign needed to be updated to reflect changes in search behaviour. Adding in a content marketing strategy to enhance H&Gs social media presence and increase the inbound traffic to the website. Optimising the copy on the website in line with new research helped the website steadily climb rankings. The plateau in results was partly attributable to the website being out of date. It was not mobile responsive and the candidate UX was weak. A new website is currently under construction which is sure to enhance H&Gs presence within the market.
November is a highly competitive time in driver recruitment. Site traffic as compared with the same month for the previous year showed across the board improvement in candidate interaction with the website.